Our Impact
Our Success Stories
Karamoja Supercup has continously been a conveyor belt to raw, untapped talent from Malava Sub-County and beyond.
The Tournament has given a platform to players who have been spotted by scouts and coaches to top tier clubs in Kenya.
Bob Cedric is one classic example who has played in the Karamoja Supercup and gone to APS Bomet, helping them gain promotion to the Kenyan Premier League and being named as the best goalkeeper in the National Super League (NSL).
Other players who have gone through the tournament include;
Haniff Wesonga who played for KCB in the Kenyan Premier League and the Kenya National team Harambee Stars before switching to South Sudan – Jamus SC.
Since its inception, the tournament has produced more than 30 players in the second tier and more than 100 playing in the lower leagues. That’s consistency
Economic Impact
Increased Foot Traffic
- Local Retailers & Food Vendors: Karamoja Supercup draws large crowds,with upwards of 40,000 attendees annually many of whom stop by nearby shops, restaurants, cafes, and food trucks. This leads to increased sales for local businesses, especially those offering food, beverages, and event-related products (e.g., sports gear, clothing etc).
- Tourism: Karamoja Supercup attracts participants and spectators from outside the immediate area, boosting demand for local accommodations such as hotels, as well as other tourism-related services.
Brand Exposure and Networking
- Sponsorship Opportunities: Karamoja Supercup offers local businesses who sponsor the tournament brand visibility across various media channels, such as posters, banners, social media posts, and even jerseys worn by players. This creates goodwill and strengthens community ties.
- Networking: Business owners connect with other local business leaders, establishing partnerships or new collaborations. This can leads to cross-promotions and joint ventures that benefit both parties in the long term.
Long-term Economic Benefits
- Repeat Business: Karamoja Supercup leads to repeat visitors, potentially leading to recurring customer traffic for local businesses. It also boosts long-term business revenues.
- Reputation and Word-of-Mouth: Karamoja Supercup, through has gained a reputation for supporting the community, which leads to positive word-of-mouth and customer loyalty.
Other Impacts
Promotion of Healthy Lifestyle
- Health and Wellness Businesses: Health food stores, sports medicine clinics, and personal trainers experience an uptick in interest due to the event’s focus on fitness and healthy competition.
Community Engagement
- Building Community Loyalty: Karamoja Supercup creates positive buzz around the community which encourages consumers to “buy local” and support businesses that are involved in the This builds a sense of pride and unity, which encourages residents to invest in their own neighborhoods.
- Volunteer Opportunities: Karamoja Supercup offers Local businesses and individuals opportunities to support by allowing them to volunteer, which also builds a strong sense of corporate social responsibility and goodwill.
Job Creation
- Event Logistics: Karamoja Supercup requires additional workers for event organization, including referees, security personnel, event coordinators, and support These jobs are temporary but provide employment opportunities for local residents.
- Boost for Temporary Positions: Local businesses normally hire more people on a short-term basis to accommodate the increased demand during the tournament, such as waitstaff or extra staff for managing crowds.
Positive Publicity
- Social Media: Karamoja Supercup is covered on social media platforms of our associate celebrity members, providing businesses with a free or low-cost marketing channel. Whether it’s photos, videos, or mentions in tournament-related posts, this helps spread the word about the sponsors and increases
- Local Press: The local press often covers the tournament, offering additional free publicity for businesses and sponsors associated with the one month long event.
Increased Demand for Services
- Transportation: The influx of people for Karamoja Supercup final increases demand for local transport services such as taxis, Boda Boda, and carpooling